The inaugural "KHUB World Flavors Coffee Culture Festival" will make its limited-time debut at Guangzhou K11 during the National Day holiday, inviting visitors and residents from the Greater Bay Area to embark on a global coffee journey, exploring unique coffee cultures across four continents.
During the event, you can pick up an exclusive festival guide – "World Flavors Coffee Journal" – to dive deeper into the coffee cultures shared by our global partners. Follow the route to visit four themed interactive zones: experience the traditional coffee ceremony of Ethiopia in Africa, explore the art of coffee and lifestyle in Europe, savor the rare Geisha beans from South America, and discover Yunnan's coffee culture along with innovative coffee grounds recycling products from China.
Partners from Beijing, Guangzhou, Foshan, Yunnan, and Turkey will bring their regional coffee specialities, cuisine, and lifestyle cultures from four continents. Baristas will demonstrate classic coffee brewing techniques from around the world, unveiling the artistry and stories behind each cup of coffee. The Flavor Stage will feature daily performances of music from different countries, creating a sensory journey through global culture while you enjoy your coffee.
You can also book coffee-tasting sessions and participate in interactive workshops to learn how to appreciate distinct flavors from around the world.
Whether you're a passionate coffee connoisseur or a traveler looking to embark on a global flavor journey during the holiday, this festival is an unmissable opportunity to connect with the world of coffee! Let's raise our cups, savor the surprises of coffee, and set off on a coffee-hunting adventure across five continents!
HELLO
Flavor Experience Zone
In the four continental flavor experience zones at the event, you will experience the traditional coffee ceremony of Ethiopia in Africa, explore the art of coffee and lifestyle in Europe, savor the rare Geisha coffee beans from South America, and immerse yourself in the coffee culture of Yunnan, China, along with innovative products made from coffee grounds.
Collect four stamps by checking in at each zone to earn the "Coffee Hunter Special Award"!
01 Africa Station | Coffee Trilogy
In the "Coffee Trilogy," you'll discover the fascinating traditional coffee ceremony of Ethiopia, the birthplace of coffee. You'll also have the chance to play the Asalato, a special African rhythm shaker made from coffee beans, and learn to perform with a musician. Successfully hitting the rhythms will earn you an "Africa" stamp.
02 Europe Station | Latte Art Corner
At the "Latte Art Corner," experience European coffee as an art of living, with lattes representing the art of milk. After receiving a coffee cup to doodle on, you'll be rewarded with an art-printed latte and can collect an "Europe" stamp.
03 Americas Station | Aroma of Geisha
In the "Aroma Experiment Station," explore the colorful flavors of coffee from Central and South America through four types of coffee beans. Successfully identifying the Geisha bean by smell will earn you an "Americas" stamp.
04 Asia Station | Chill with Coffee from Yunnan
At "Chill with Yunnan Coffee," ZZZ'S COFFEE collaborates with Border Coffee to showcase Yunnan coffee and products made from recycled coffee grounds. Follow K11's Xiaohongshu account (@广州K11/@KHUB, like and collect the top post to collect an "Asia" stamp.
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HELLO
10.3 South American coffee
Encore Coffee will introduce the richness of Central and South American coffee, offering a tasting session with eight "sample selections" and a DIY cold brew coffee workshop where you can create your summer drink to take home.
10.4 Yunnan Coffee
ZZZ'S COFFEE, in collaboration with Torch Coffee, will present a unique cupping experience featuring Yunnan's new harvest coffee beans. They will also offer a coffee plantation tour from October to December, guiding you through Yunnan's coffee-growing regions to explore fresh and exciting coffee adventures.
World Flavor Coffee Lucky Bag, Limited to 200 Units!
Scan the code to purchase
Includes:
3 World Flavor Coffee Vouchers – Redeemable for coffee products at designated booths
1 Event Program – Flavor Report
1 Exclusive Flavor Fan
After purchase, please present your e-voucher at the event entrance to redeem.
Redemption Location: Guangzhou K11 West Entrance Outdoor Plaza
Redemption Dates: October 1 - October 4, 12:00 PM - 8:00 PM
HELLO
Past K11 Event Photos
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