Position: Regional Student Recruitment Manager
Location: Beijing
Main Duties and Responsibilities
Student Recruitment
· Lead undergraduate (UG) and postgraduate taught (PGT) recruitment efforts, building and maintaining strong relationships with agents and international school counsellors in the region.
· Collaborate with line manager to initiate, plan, and organise local recruitment and conversion-focused events, including agent workshops and offer-holder events, in targeted cities.
· Conduct regular visits to recruitment agent offices across China to interview prospective students, engage with, and train agency staff. Advise agent counsellors, prospective students, and offer-holders on various topics, including courses, entry requirements, and application processes.
· Take a leading role in monitoring application data, coordinating conversion activities, and developing CRM campaigns. Analyse recruitment data regularly to produce reports and updates.
· Focus on postgraduate research (PGR) student recruitment, working closely with the China Scholarship Council (CSC) and school PGR administrators.
· Represent and promote the University to stakeholders at national and international exhibitions, conferences, seminars, and promotional events. Make targeted recruitment and relationship-building visits to key influencers.
· Collaborate with school marketing managers to regularly coordinate school-specific recruitment plans.
· Liaise with Admissions teams to ensure timely processing of applications.
· Conduct market research proactively to support recruitment strategy development.
· Collaborate with university colleagues to gather intelligence and build an effective regional recruitment strategy.
· Oversee and initiate the production of new marketing materials tailored for China.
· Support in-country recruitment visits from QMUL London-based staff.
· Call and follow up with CRM leads, applicants, and offer-holders. Perform other responsibilities as assigned by the line manager.
Marketing
· Develop and implement a digital marketing strategy tailored to the region.
· Support digital campaigns aimed at enhancing visibility and recruitment.
· Keep agents and school counsellors updated on University news, events, and program developments.
Alumni Engagement
· Support local alumni engagement initiatives to build stronger links with alumni across China.
· Assist with in-market alumni events and collaborate with the London-based Directorate of Development and Alumni Engagement.
Partnership
Support partnership activities across East Asia, working with universities, education agencies, and relevant stakeholders.
Qualifications
The ideal candidate will demonstrate the following:
Experience and Knowledge
· In-depth knowledge of the higher education systems in the UK and China.
· Prior experience in education marketing, recruitment, or related fields.
· Familiarity with using social media channels for international student recruitment.
· Proven experience in managing external relationships with individuals and companies.
Skills and Abilities
· Strong organisational and interpersonal skills, with excellent statistical and data analysis capabilities.
· Ability to prioritise a varied workload and operate both independently and as part of a team.
· Ability to build effective working relationships with a diverse range of internal and external stakeholders.
· Proficiency in advising prospective students and their families on study options in a knowledgeable and professional manner.
· Computer literacy, including experience in webpage updates and editing.
· Excellent written and spoken communication skills in English.
Desirable
· Knowledge of issues affecting UK higher education in international student recruitment markets.
· Familiarity with customer relationship management (CRM) tools and marketing analytics.
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