01
岗位概要
实习时长：8周，每周平均工作10小时
工作方式：线上时间安排灵活，每周至少一次线上视频辅导
实习收获：
纯英文实习 + 美国行业导师
线上可追溯查验的企业实习证明、真实美国本地实习经历高含金量
平台出具背调信支持留学申请网申、学分认证、CPT、未来求职背调等
技能实践、背景提升、美国名企实习官方经历
适合人群：传媒，传播学，广告，市场营销，商业分析等专业，或者对科技，互联网，旅游等行业感兴趣的同学
02
项目详情
03
公司介绍
Expedia集团
https://www.expedia.com
实习工作内容
岗位介绍详情海报
学生工作职责：
Analyzing digital advertising trends, identifying emerging patterns and strategic opportunities. Conducting in-depth research on major digital ad players to understand their advertising strategies and revenue generation mechanisms. Evaluating key retail media networks across various industries, assessing their advertising products, revenue models, and market impact. Developing strategic recommendations for Expedia, focusing on investment and digital advertising pricing models, culminating in a concise presentation to guide corporate decision-making. Externs will delve into direct and indirect competitor analysis, gain insights into the digital advertising ecosystem, and present their findings and recommendations to Expedia Group’s leadership. Analyze a dataset related to various industry verticals and their advertising efforts. Use tools like Excel and SQL to identify trends and insights, preparing a report to summarize findings. Leverage data visualization and basic predictive analysis to understand advertising performance across multiple sectors, crafting insights to inform strategic decisions.
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项目费用为13800元/人。
