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岗位概要
实习时长：6~8周，每周平均工作10小时
工作方式：线上时间安排灵活，每周至少一次线上视频辅导
实习收获：
适合人群：市场营销、互联网、消费行为研究和商业分析等专业和行业感兴趣的实习生
咨询&报名：扫码添加摩根企业微信，备注“Beats”报名![]()
02
项目详情
工作内容：将对Beats by Dr.Dre的消费者情绪以及GenZ受众对营销活动和品牌的看法进行初步研究和详细分析。通过研究和分析，将提供一个关于GenZ偏好和不同营销渠道/活动感知价值的独立视角。
1. 了解Beats by Dr.Dre的愿景、使命和品牌理念4. 学习和练习使用各种数据收集方法，如调查、访谈等6. 分析Beats的品牌定位，并将其与竞争对手进行比较7. 使用数据分析工具来发现有关公司及其竞争对手的见解，以支持业务战略8. 学习使用Excel、Tableau、SQL等工具组织、分析和可视化数据9. 创建并提供一个引人注目的演示文稿，展示Beats如何与GenZ建立有意义的联系适合专业参考：市场/商科/金融投资/数据分析/数学统计等目标就业行业参考：商业分析/金融分析/市场调研/行业调研项目产出：完成实习可得：官方实习证明（打通嵌入领英）+平台背调推荐信（支持留学申请及全职就业等背调）+实习报告+此段实习的简历辅导（1对1定制化视频辅导）*支持在美国在读学生申请CPT换学分咨询&报名：扫码添加摩根企业微信，备注“Beats”报名03
公司介绍
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Beats在2006年由美国知名说唱歌手Dr.Dre和Jimmy Lovine先生在美国加州成立。通过旗下的消费耳机、音响等电子设备，Beats为新一代年轻人带来了全新的声音娱乐体验，也成为了全球消费音响设备的领先品牌，Beats在2014年被苹果收购，是迄今为止苹果最大的一笔收购。项目归属Beats市场部旗下的消费者洞察部门，该部门与公司内产品、渠道和等多部门协作，主要负责优化定位、传播和创意，辨别新市场机会和分析市场表现。实习期间，实习生通过调研和分析为部门提供可执行的市场洞察和战略解决方案，以帮助未来的市场战役。实习工作内容
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岗位介绍详情海报
学生工作职责
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.Program Overview
This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects.This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions. The three focus areas of this division are identifying opportunities, optimizing, and monitoring performance. Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business.During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.What you will do during the Externship
Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions. You will conduct primary research and detailed analysis of the consumer sentiment around the Beats by Dr. Dre brand and how GenZ audiences perceive the marketing campaigns and branding.You will recruit GenZ participants and use various data collection methods like surveys and interviews to determine social media strategy effectiveness, advertising effectiveness, and collect insights regarding different headphone brands.Through your research and analysis, you will provide Beats team members an independent lens on GenZ preferences and perceived value about different marketing channels/campaigns. The work will help the Consumer Insights division better understand GenZ trends and, therefore, design better communication strategies.During this externship, you will:
- Get familiarized with Beats by Dr. Dre's vision, mission, and brand philosophy.
- Learn about the terms and concepts in branding and marketing
- Research and identify macro consumer trends among GenZ
- Learn and practice using various methods of data collection like surveys, interviews, etc.
- Conduct a brand and communication sentiment analysis
- Analyze Beats brand positioning and compare it to competitors
- Use data analytics tools to discover insights about the company and its competitors to support the business strategy.
- Learn to organize, analyze, and visualize data using tools like Excel, Tableau, SQL
- Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ.
咨询&报名：扫码添加摩根企业微信，备注“Beats”报名同类项目学生实习反馈（更多反馈请联系顾问）
03. 实习后拿到英国JPMorgan Offer07. 官方实习证明和平台背调推荐信样板（可能因为项目不同而有所不同）：01. 实习生反馈视频-市场分析-波士顿大学Anna
视频原文档：
https://paragonone.feishu.cn/file/boxcnHvFs4FRZs5cCcJ25k8BuId
02. 实习生反馈视频-投行项目-港大Stephen
视频原文档：
https://paragonone.feishu.cn/file/boxcnoAeZWiqDySSxk5Nn02Sqjd
03. 实习生反馈视频-FB市场传媒-麻省大学
视频原文档：
https://paragonone.feishu.cn/file/boxcnANkQoYQe1dXdgy144WoVKc
04. 实习生反馈视频 - Snapchat市场传媒- 多人
视频原文档：
https://paragonone.feishu.cn/file/boxcnl3ShCOBRs2MakkaZCZAQ9e
05. 实习生反馈视频 - HP企业战略投资+商业分析 - Wendy
视频原文档：
https://paragonone.feishu.cn/file/boxcnjZNDZpSqlytgJGBiZQ0xQb
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扫码添加乐芽仔
备注“Beats”
项目费用为13800元/人。
*本文内容由云南季夏为萤文化发展有限公司根据项目合作方提供的宣传材料整合撰写而成。
*本活动需付费参与，不同项目服务费用有所不同，望知悉。添加摩根，更多关于项目问题可以✉️📮呦，感兴趣的宝子们，不要错过哦~
若你有国际交流、留学升学、背景提升等意向，欢迎与我们聊聊![]()
