The 2025 edition of the China International Fruit Expo (China Fruit), a highly anticipated annual event for China’s fruit industry, is scheduled to be held at the Shanghai New International Expo Center on Aug. 27–29, 2025.
With registration for China Fruit 2025 now open, we would like to share with you the latest sales policy for booths at the event so as to facilitate your participation. We believe that this will inject new energy into your business development.
Seize the opportunity to get a head start. Contact your business partners now to get the latest booth sales information and preferential policies.
If you do not have a business partner yet, please click here (in Chinese) to submit a participation application form and we will contact you as soon as possible.
As an important business matchmaking platform for the fruit industry, China Fruit enables exhibitors to not only showcase their products and services to high-quality professional visitors at home and abroad, learn about the fast-developing market demand, and obtain a full range of industry information, but also expand their networks through face-to-face meetings and establish contacts with industry leaders.
China Fruit 2024 attracted nearly 300 exhibitors from over 40 countries and regions, as well as more than 31,000 professionals and 140 media outlets, setting a new historical record in terms of the scale of the exhibition.
The high recognition and praises from exhibitors and professional buyers convince us that China Fruit 2025 will be an even greater success.
EXHIBITORS’ COMMENTS
ZHANG Jason
Chairman and CEO, Joy Wing Mau Group
With the ever-changing global environment, China’s fruit industry is faced with both opportunities and challenges. As a bridge between China and the global fruit industry, the China International Fruit Expo is a platform for communication and cooperation, promoting sustainable development of the fruit industry. Let us innovate together and build a bright future for China’s fruit industry.
Dr. Charif Christian Carvajal M.
Marketing director for Europe, Asia & Middle East, Frutas de Chile
ZHANG Owen
CEO, Shanghai Goodfarmer Yunguo Technology Co. Ltd.
Marketing director, Dole China
JIANG Michael
Greater China president, Zespri
Chairman, Avocados Australia
(These comments are arranged in no particular order.)
General manager for Asia, Berries Australia
SHEN Xiaodong
CEO, RainDew
China Fruit 2024 is a giant event attracting numerous exhibitors and professionals from all over the world. Besides the increasing participation from overseas peers, the event has also remarkably enhanced its international influence. The exhibits cover the whole industry chain, including fresh fruit, processing technologies and logistics solutions, boasting a diverse and forward-looking display of the latest trends and development directions in the global fruit industry. As a visitor, I am highly satisfied with the overall experience. Deeply impressed by a wide variety of premium fruits and innovative technologies, I also have the opportunity to meet many industry peers. In particular, the event has provided an excellent platform for international exchange, creating more possibilities for cross-border cooperation. I look forward to working together with more international partners to promote the development and innovation of the fruit industry. I am also eager to see what surprises it will offer next year.
General manager, Jiaxing Fruit Market Qinqin Fruit Co. Ltd./Zhejiang Jiaxing Pingju Fruit Co. Ltd.
Clouds and sky take on the colors of summer’s end, while leaves whisper the sounds of autumn. As summer fades and autumn arrives, the fruit industry has ushered in its event, the annual China Fruit. The world is vast, encompassing more than 150 different types of fruits across 42 families. Meanwhile, it is also small enough to bring all these fruits together at China Fruit. China Fruit 2024 has been the most meaningful one I’ve attended. The fiercely competitive business world has presented both challenges and opportunities. Zespri, Envy and Rockit have set a benchmark for standardization and branding. Goodfarmer and Joy Wing Mau have made us feel proud of their achievements. Having engaged in the wholesale market for years, I have experienced the pressure of intense competition from my peers and also witnessed the vitality brought by an increasing number of industrial partners. This is my greatest insight after attending this event. I am also eagerly looking forward to China Fruit 2025.
General manager, Qieguonow
This event has showcased high-quality fruits from around the world, giving us the opportunity to learn about the latest top-tier products and development trends in the fruit industry. We have also improved our knowledge about deep-processed fruit products, cold chain warehousing and logistics technology, packaging technology and equipment, and post-harvest treatment technology and equipment. It has deepened our understanding of the fruit industry chain and expanded new business opportunities. It is also a gathering of old and new friends.
Purchasing manager, Jiaxing Diamond Shopping Center Co. Ltd.
This event has enabled me to fully recognize the importance of quality and branding to the fruit industry. Numerous large-brand exhibitors have not only brought their directly supplied premium fruits but also conveyed the warmth and value of their brands through beautiful packaging, vivid brand stories and strict quality control systems. These branded fruits have represented consumers’ pursuit of high-quality life and promoted the branding and high-end development of the fruit industry. China Fruit is not merely a platform for display and exchange, but also a bridge for promoting global trade. I believe that China Fruit and the Chinese fruit industry will embrace a more prosperous and beautiful future.
EVENT DETAILS
We look forward to seeing you then!
Images: China International Fruit Expo
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