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背景：
日本动漫已经征服了全球屏幕，成为一种全球现象。曾经作为小众产品的动漫，如今出口价值接近半导体或钢铁，全球粉丝众多。其独特的美学特征包括手绘、二维、角色形象鲜明等。动漫全球流行的原因主要有两个：一是流媒体的发展，让动漫更易获取和观看，需求增加也促使供应增多；二是观众对好莱坞式结局感到厌倦和怀疑，而动漫的情节更贴近现实。此外，日本漫画为动漫提供了丰富的素材，动漫自身也在不断演变，从早期以男孩为受众到后来出现更多针对女孩的作品，以及主题更加成人化。日本政府也在推动动漫产业的海外发展，而动漫的美学风格也为其他国家创作者带来灵感，传统动漫依然保持着活力。
正文：
Why the world is so animated about anime
Most athletes raise their fists in triumph after a win. When Noah Lyles, an American sprinter, won gold in the Olympics 100-metre race in August, he held his hands out in front of him, wrists together and fingers extended, as though getting ready to catch a large ball. The gesture may have seemed odd, but fans of Japanese animation knew immediately that Mr Lyles, an avowed fan of the genre, was making a reference to a popular franchise, “Dragon Ball”.
Mr Lyles will have more cause to celebrate on October 11th, with the release of a new “Dragon Ball” series and video game (more than 70m people play a mobile game from the franchise). So will Ishiba Shigeru, Japan’s new prime minister, another fan. Once a domestically consumed niche product “watched by people with no friends at school”, as one veteran producer ruefully recalls, anime has become a global sensation. These days its export value in Japan, alongside other content such as video games, is approaching that of semiconductors or steel; it now claims more fans outside the country than within it. Some estimate that around 800m people globally are animated about anime.
Those unfamiliar with the genre often wonder what anime is. “Animation created in Japan” is the simple definition offered by Rahul Purini, the head of Crunchyroll, an anime-streaming service with around 130m users across 200 countries. But there is also an aesthetic connotation: anime is hand-drawn and usually two-dimensional, unlike the photorealistic 3D animation that has grown more common outside Japan. The characters often resemble hyper-caffeinated Tintins, with unusually large, expressive eyes, small noses, strange hair and easily decipherable emotions.
标题：经济学人 | 为什么世界对动漫如此着迷
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