在巴黎车展看中国品牌的自信与“亲和力”

教育   2024-11-01 11:55   北京  

中国智造,欧洲绽放。10月14日,2024巴黎车展在法国巴黎凡尔赛门展览中心正式拉开帷幕。广汽携旗下六款新能源车型代表作品以及最新技术成果参展,并首次对外发布“欧洲市场计划”,为欧洲消费者呈现未来出行愿景,进一步深化本地化进程,开启品牌在欧洲市场的全新发展篇章。



车展开幕当天,广汽集团总经理、广汽国际董事长冯兴亚在新闻发布会上介绍了欧洲市场计划:“从市场拓展、绿色出行、服务网络到文化融合,以长期主义、合作共赢的理念,致力于将GAC打造成为欧洲业界可信赖的伙伴,以及欧洲消费者可信赖的品牌。”


冯兴亚还通过孔子的“三人行,必有我师”及法国谚语“一点又一点,小鸟筑成巢”等中西传统文化精髓,形象地表达了广汽集团致力于融入当地社会的决心。



以下为冯兴亚总经理演讲全文:


Dear Guests, Media Friends


媒体朋友们,女士们、先生们:

Good afternoon! It's great to be here with you at the 2024 Paris Motor Show. On behalf of GAC, I extend my warm welcome to all of you for being here. 


大家下午好!非常开心与大家相聚在2024年巴黎车展GAC新闻发布会。我谨代表GAC,向各位的光临表示热烈的欢迎和衷心的感谢!

Confucius once said, “Among three people, there is always something to learn. ” Since GAC’s founding, we have followed this idea— partner with global automotive leaders and learn from them. We’ve maintained close partnerships with Toyota and Honda for over 20 years. Since our debut at the Paris Motor Show in 2018, we’ve been learning from the outstanding European counterparts in many ways.

中国有位叫孔子的智者说过:“三人行,必有我师焉。”GAC自成立以来坚持向全球领先车企学习先进的造车理念和技术,与丰田、本田保持超过二十年的友好伙伴关系。自2018年巴黎车展首秀,GAC多年来也一直在以各种方式向优秀的欧洲同行学习。


With the rapid changes in the global auto industry, we continue to uphold the mindset of learning and collaborating. We aim to integrate into the local market and bring more mobility options to European customers through win-win partnerships with the local industry.

在全球汽车产业加速重构的今天,我们秉承这种“必有我师”的态度,希望以开放、谦虚的心态,通过与欧洲业界合作共赢、融入当地市场的方式,为欧洲消费者的出行生活带来更多选择!


This year, we’re fully focused on launching our “European Market Program,” which includes expanding into new markets, advancing green mobility, building a strong service network, and supporting cultural integration. Our goal is clear: with a long-term vision and a win-win approach, we want to establish GAC as a reliable partner and a trusted brand in Europe.

今年,我们将全力推进实施“欧洲市场计划”,从市场拓展、绿色出行、服务网络到文化融合,以长期主义、合作共赢的理念,致力于将GAC打造成为欧洲业界可信赖的伙伴,以及欧洲消费者可信赖的品牌。


In 2022, we set up our Milan Design Center and European headquarters in the Netherlands. We are also exploring plans for a technical center in Europe. By the end of this year, our products will start entering some European countries. In 2028, we aim for full market coverage across Europe, to meet the diverse needs of European customers.

我们于2022年设立了米兰设计中心,并在荷兰开设欧洲总部。也在积极探讨未来在欧洲建立技术中心。预计今年内,我们的产品将初步进入部分欧洲国家,并于2028年实现欧洲市场全覆盖,充分满足欧洲用户的多样化需求。


As demand for new energy vehicles grows across Europe,  GAC will use our lead in multi-energy technologies and introduce a range of EV and PHEV, to the European market. For this year’s show, we are presenting two PHEV models and four EV models. Moving forward, we plan to bring more high-quality, high-tech vehicles, tested in the global market, to support green mobility in Europe.

面对欧洲正持续高涨的新能源汽车消费需求,GAC将依托强大的多能源技术优势,向欧洲市场重点推出涵盖EV、PHEV等在内的新能源汽车产品。这次车展,我们带来了两款PHEV车型及四款EV车型。未来我们将在欧洲市场带来更多经过中国以及全球范围内各个市场充分验证的高品质、高科技产品,助力欧洲绿色出行。



By 2025, we will complete a European transit warehouse to improve parts supply efficiency. From now until 2028, we will gradually build a service warranty system and use GAC’s leading digital service capabilities to give European customers confidence in experiencing our products and services. Together with our partners, we aim to become a “mobility service provider” for European customers.

我们将于2025年完成欧洲中转仓建设,提升零部件供应效率。至2028年,将逐步建立起覆盖欧洲绝大部分国家市场的服务保障体系,并在未来进一步发挥GAC领先的数字化服务优势,让欧洲消费者能够放心购车、无忧用车。我们希望能与欧洲伙伴一道,以敬业精神和专业能力,当好欧洲用户的“移动出行服务商”。


In addition, GAC has rich experience in ESG. We will keep improving corporate governance through advanced digital tools, provide green products, integrate into local cultures, and contribute to the local communities. Our goal is to become a brand that European customers trust but also love.

此外,GAC拥有丰富的ESG履责经验,将借助成熟的数字化手段持续加强企业管治,为欧洲市场提供绿色环保的产品,尊重并融入本地文化,为当地创造更大的社会价值,力争成为深受欧洲消费者信赖和喜爱的品牌。


As the French saying goes, “Little by little, the bird builds its nest.” With a long-term vision as our foundation and mutual benefit as guide, we’re excited to work with our European partners to build an ecosystem for the GAC brand — a “nest” that European customers will trust and enjoy.

正如法国谚语所说:“一点又一点,小鸟筑成巢。”我们期待能与欧洲伙伴一起,以“长期主义”为发展基石,以“互利共赢”为成长阶梯,稳扎稳打,共建GAC品牌在欧洲的生态体系,筑好欧洲用户满意的“巢”。


GAC comes from Guangzhou, China, avibrant city with over 2,000 years of history, much like Paris. Last year, the heads of State of France and China met warmly in Guangzhou. Like the Chinese rose — “Yueji” that sailed from Guangzhou to bloom in France, we look forward to bringing the "fragrance" of a smart and green mobility to French customers.


GAC来自拥有2000多年的历史的中国广州,这是一座像巴黎一样充满活力的城市。去年,中法两国元首在广州亲切会见。就像19世纪中国古老月季跨越重洋后绽放于法国一样,我们希望GAC也能在这片沃土上生根发芽,让欧洲用户感受智能和绿色出行的“芬香”。



Lastly, we warmly invite you to visit Guangzhou and explore GAC, where the charm of Eastern traditions meets modern technology. 


最后,我们在此诚挚地邀请大家,有机会亲临传统与现代科技交融的中国广州,更深入地了解探索GAC品牌的魅力。


Merci! 

谢谢!



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