京东双十一调研：超万品牌销售额增长300%，超低价格超市订单量猛增40%！

自今年年初便拉开帷幕的京东光棍节购物盛宴（亦称双11），在交易量、订单量及用户规模上，均录得了令人瞩目的两位数同比增长佳绩，再次彰显了其作为中国电商领域领航者的非凡实力。

作为国内首屈一指的在线零售巨头，京东于10月14日正式吹响了这场年度购物狂欢的号角。活动期间，京东自豪地宣布，超过16,000个国际国内品牌的交易额实现了惊人的300%同比增长，这一数字不仅彰显了消费者对京东平台的深厚信赖，也反映了品牌在京东平台上的强劲增长动力。

尤为值得一提的是，销售额突破1亿元人民币（约合1400万美元）大关的品牌数量，较去年同期激增了400%以上，而参与其中的17,000余家商家的订单量更是实现了五倍的增长，这无疑是京东平台强大吸引力和广泛影响力的直接体现。

在各类商品中，服装与化妆品行业成为了此次购物节的明星板块，其交易额呈现出爆炸式增长，新用户数量同比增长更是超过了140%的惊人比例。同时，超市品类的订单量也实现了40%以上的稳健增长，进一步证明了京东在日常生活消费领域的深厚根基。

消费电子产品与家用电器同样不甘示弱，纷纷创造了新的销售记录，成为消费者抢购的热点。此外，京东直播频道也凭借其独特的魅力，吸引了大量观众的关注，订单量同比增长高达245%，成为此次购物节的一大亮点。

在物流基础设施持续投入的坚实支撑下，京东的业务触角已深入中国农村地区，为广大农民朋友带来了更加便捷、高效的购物体验。数据显示，农村及县域地区的交易额同比增长超过50%，服务贸易在90%以上的县域得到了广泛应用，这不仅促进了农村经济的发展，也加速了城乡一体化的进程。

此外，京东在香港的电子商务业务同样取得了不俗的成绩。根据10月14日至31日的数据统计，京东在香港的销售额实现了稳步增长，订单量更是翻了一番。期间，超过2000个品牌的交易量实现了100%的同比增长，充分展示了京东在香港市场的强大竞争力和广泛影响力。

在科技产品方面，苹果、小米和华硕等品牌的手机在香港消费者中备受追捧，成为此次购物节的热门之选。这不仅反映了京东在科技产品领域的深厚积淀，也彰显了香港消费者对高品质科技产品的强烈需求。

与此同时，京东还分享了其在东南亚市场国际扩张的最新进展。京东全球销售业务已成功拓展至马来西亚和泰国，并为消费者提供了免费送货的贴心服务。这一举措不仅提升了京东在全球市场的知名度和影响力，也为东南亚地区的消费者带来了更加便捷、高效的购物体验。

据报告显示，美国和新加坡的消费者在国际订单中占据了领先地位，其中图书交易量更是实现了50倍的增长，小家电、婴儿用品和玩具等品类也呈现出强劲的增长势头。这充分证明了京东在全球市场的广泛影响力和强劲竞争力。

最后，京东宣布，随着11月的到来，光棍节大促销将继续深化各项活动和销售策略，直至11月11日圆满落幕。相信在未来的日子里，京东将继续以卓越的服务和丰富的商品，为消费者带来更多惊喜和感动。

JD.com's Singles Day shopping festival (also known as Double 11), which started early this year, has already recorded significant double-digit year-on-year growth in transaction volume, orders, and user numbers.

Launched on October 14 this year, JD.com — the largest online retailer in China — said midway through the shopping festival, over 16,000 brands achieved 300% year-on-year growth in transaction value.

The number of brands exceeding RMB 100 million (US$14 million) in sales increased by over 400% year-on-year (YoY), while more than 17,000 merchants saw their order volumes increase five times compared to last year.

JD.com noted that apparel and cosmetics saw a surge, with new users rising over 140% YoY, while supermarket orders increased by more than 40%.

Consumer electronics and home appliances set new sales records, while JD's livestream channel saw a 245% increase in orders YoY.

JD.com said it has extended its reach to China's rural areas with the support of continued investment in logistics infrastructure. Transaction value in rural and county areas grew by over 50% YoY, and over 90% of counties have utilized trade-in services.

It noted that based on data between October 14-31, JD.com also recorded increased sales in Hong Kong, with order volume for JD's e-commerce business in Hong Kong doubled, with over 2,000 brands seeing transaction volume increase by 100% YoY.

JD.com said tech products such as Apple, Xiaomi, and ASUS phones were especially popular among Hong Kong consumers.

Meanwhile, JD.com also gave an update on its international expansion in Southeast Asia, noting that JD Global Sales extended its service to Malaysia and Thailand, offering free shipping options.

It said that US and Singapore-based consumers led in international orders, with books' transaction volume rising by 50 times and small appliances, baby products, and toys also showing strong growth.

JD.com announced that as November starts, the Singles Day Grand Promotion will proceed with further campaigns and sales activities, concluding on November 11.