每日英语新闻 | 深圳前10个月直播电商销售额超1670亿元
政务
2024-11-28 11:00
广东
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A livestreaming host showcases products to online viewers during a live shopping event in Shenzhen. Courtesy of Shenzhen Livestreaming AssociationShenzhen has reported impressive results for the first 10 months of 2024, ranking third nationwide in livestreaming events, retail sales, and the number of livestreaming hosts, statistics show.
According to big data analytics from Inspur, nearly 2.9 million livestreaming events were conducted in the city during the January to October period, generating approximately 25.4 billion views from consumers.The participating goods totaled over 900 million items, reaching a total of 167.8 billion yuan (US$23.13 billion) in online retail sales. Meanwhile, over 16,000 livestreaming hosts joined the events.“The meteoric rise of livestreaming e-commerce in Shenzhen can be attributed to the city’s robust fashion industry, which includes sectors like clothing, jewelry, and eyewear, as well as its pioneering electronic information industry cluster,” Cao Zhongxiong, assistant dean of the China Development Institute, told Shenzhen Economic Daily.“Additionally, Shenzhen’s early adoption of cross-border e-commerce has provided it with a competitive edge,” Cao added.Throughout Shenzhen, livestreaming bases with distinct industry characteristics are flourishing. For instance, Luohu District has focused on building the Shuibei gold jewelry livestreaming e-commerce cluster, while various e-commerce bases in Bao’an District help expand the district’s e-commerce industry and influence.Xiao Yong, president of the Shenzhen Livestreaming Association, emphasized the importance of integrating livestreaming with industrial clusters to foster the development of the city’s competitive industries alongside e-commerce.In March 2023, the Shenzhen Municipal Commerce Bureau issued a three-year action plan for promoting the development of livestreaming e-commerce. According to the plan, Shenzhen aims to encourage over 50 influential and well-known livestreaming hosts to develop in Shenzhen and cultivate over 3,000 livestreaming e-commerce influencers and over 10,000 service professionals in livestreaming e-commerce.来源：ShenzhenDaily
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