阿里巴巴豪掷30亿和解背后,菜鸟物流“1111”狂欢前夜摩拳擦掌,这次有何不同?

职场   2024-10-29 12:34   北京  


走向大师说


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菜鸟集团正全力增强其全球物流网络的韧性及配送效能,以确保为即将到来的11.11全球购物节提供无懈可击的支持。这家植根于中国、由阿里巴巴集团精心打造的物流巨头宣布,目前已有超过40个海外仓储与跨境分拣中心进入紧锣密鼓的备货阶段,并且正携手速卖通,共同拓展业务版图,携手迎接挑战。



在一份详尽的声明中,菜鸟集团阐述了他们的策略:“为了妥善应对预期的订单洪流,我们正紧急调配额外的人力资源至仓库一线,同时,依托数百万平方米的Choice仓储空间、一英里配送站点以及精准高效的准时制(JIT)仓库,大幅度提升仓库内部的处理潜能。”


不仅如此,菜鸟还透露,其位于欧洲、美洲及亚洲的物流团队正加速推进库存管理工作,并规划建立更多的全球供应枢纽与专属运输车队,旨在确保库存补给与运输链条的流畅无阻,即便在需求激增的时节也能游刃有余。


为了进一步强化航空货运能力,菜鸟集团提前布局,于一个月前便锁定了面向核心市场的优质航运资源,这一前瞻性举措不仅确保了货运方案的灵活性,更在促销旺季期间促进了货物的顺畅递送,让消费者体验无缝衔接的购物乐趣。


除了物流网络的全面加固,菜鸟集团亦在积极升级其行业解决方案,旨在助力速卖通平台上的商家拓宽产品线,解锁更多商业可能。新推出的折扣航运服务现已惠及36个国家,为中小型企业带来了福音,通过降低15%至30%的物流成本,尤其是在长途航线如前往墨西哥的运输中,节省幅度更是高达50%以上,极大提升了企业的利润空间。



此外,菜鸟集团的专业货运解决方案针对需特殊处理的物品量身定制,现已覆盖53个国家,通过航空、铁路与卡车运输的多元组合,极大地加速了国际航运的速度与效率。


针对大件商品的需求,菜鸟升级了“超大商品线”,目前该服务已覆盖11个国家,包括欧洲、美洲、澳大利亚及韩国等地,速卖通应用程序更是提供了实时物流追踪功能,让消费者随时随地掌握包裹动态。


作为全球电子商务生态中迅速崛起的物流领航者,菜鸟集团凭借其深厚的电子商务洞察力及历年重大购物节期间应对数量激增挑战的丰富经验,正引领全球商家与品牌迈向成本节约与配送效率的新高度。


随着香港、西班牙、法国等关键市场本地配送网络的持续扩张,菜鸟正助力这些商家在全球市场中保持强劲竞争力,共同绘制电子商务与物流融合发展的新篇章。




Cainiao Group has strengthened its global network resilience and delivery capacity in preparation for the 11.11 Global Shopping Festival.


The Chinese logistics company launched by Alibaba Group noted that it has more than 40 overseas warehouses and cross-border sorting centres currently in the stocking phase and is collaborating with AliExpress to ramp up its operations.


"To manage anticipated order volumes, the company is temporarily increasing its warehouse workforce and expanding its in-warehouse processing capabilities by utilizing millions of square meters of Choice Warehouses, first-mile distribution centres, and Just-in-Time (JIT) warehouses," Cainiao said in a statement.



It added that logistics teams across Europe, the Americas, and Asia are accelerating stocking efforts and establishing additional global supply centres and dedicated fleets to ensure timely restocking and transport.


To enhance air freight capabilities, Cainiao has secured premium shipping resources targeted at key markets a month in advance, enabling flexible cargo solutions that facilitate smooth deliveries during peak promotional periods.


In addition to enhanced logistics network, Cainiao is upgrading its industry solutions to support AliExpress merchants in expanding their product offerings.


It said that a newly launched discounted shipping service now covers 36 countries, allowing small to medium-sized businesses to benefit from a 15-30% reduction in logistics costs, with over 50% savings on long-distance routes such as those to Mexico.



Cainiao noted that its specialized freight solutions cater to items requiring special handling and are now available in 53 countries. They utilize a mix of air, rail, and truck transport to expedite international shipping.


The upgraded "Oversized Item Line" addresses the needs for bulky goods, covering 11 countries, including Europe, the Americas, Australia, and South Korea. The AliExpress app offers real-time logistics tracking.


Cainiao said as the largest logistics provider emerging from a global e-commerce ecosystem, it leverages in-depth e-commerce insights and years of experience in handling significant volume spikes during major shopping events and is boosting global merchants and brands to save costs and enhance delivery efficiency, helping them stay competitive in the global marketplace with the expansion of local delivery networks in key markets — such as Hong Kong, Spain, and France.





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