Industry weatherman 产业气象员
运动相机作为记录运动瞬间、分享生活美好的重要工具，正逐步成为大众生活的必需品。随着技术的不断进步和消费者需求的多样化，运动相机市场将持续保持快速增长态势。
以美国GoPro为代表的老牌厂商，凭借其品牌影响力与技术创新，长期占据市场领先地位。然而，随着国内厂商的迅速崛起，这一格局正在悄然发生变化。
当前，我国运动相机市场呈现出多元化竞争格局。大疆、影石、SJCAM、AKASO等品牌凭借强大的研发实力、丰富的产品线及灵活的市场策略，快速抢占市场份额，实现了销售额的快速增长。
潮电智库整理出了2024年运动相机品牌TOP10，在接下来我们也将对其上游模组，镜头，CMOS芯片等产业链厂商进行走访，值得注意的是无论是海外的GoPro、DRIFT、SONY、RICOH还是国产厂商大疆、影石、小蚁等厂商的供应链90%都来自中国厂商。
据某国产模组厂商高管表示：由于运动相机初期主要面向极限运动的市场，随着技术进步和新材料的改进，未来运动相机体积和质量将继续减小，将成为广大视频创作者或Vlog创作者的随身利器。
同时，为了减少用户携带多个设备的负担，运动相机将趋向于集成更多功能和传感器，例如：某些运动相机将不仅能拍摄高质量的照片或食品，还具备GPS定位、环境传感器、海拔高度测量仪等功能，这种集成化设计可以减少用户需要携带的设备数量，同时提高了运动相机的多功能性。
Top 10 Action Camera Brands of 2024
Action Cameras, as important tools for recording moments of movement and sharing the beauty of life, are gradually becoming a necessity in people's lives. With the continuous advancement of technology and the diversification of consumer demands, the Action Camera market will continue to maintain a rapid growth trend.
The American GoPro, as a representative of the old-guard manufacturers, has long held a leading position in the market due to its brand influence and technological innovation. However, with the rapid rise of domestic manufacturers, this pattern is quietly changing.
Currently, China's action camera market is showing a diversified competitive landscape. Brands such as DJI, Insta360, SJCAM, and AKASO are quickly capturing market share and achieving rapid sales growth with their strong R&D capabilities, rich product lines, and flexible market strategies.
Chaodian has compiled the top 10 Action Camera brands for 2024. In the future, we will also visit upstream module, lens, CMOS chip and other industry chain manufacturers. It is worth noting that 90% of the supply chains of both overseas GoPro, DRIFT, SONY, RICOH and domestic manufacturers such as DJI, Insta360, and Yi come from Chinese manufacturers.
According to a senior executive of a Chinese module manufacturer, as Action Cameras were initially mainly targeted at the extreme sports market, with technological advancements and improvements in new materials, the size and quality of Action Cameras will continue to decrease in the future, becoming a must-have tool for video or Vlog creators.
At the same time, in order to reduce the burden of carrying multiple devices for users, Action Cameras will tend to integrate more functions and sensors. For example, some Action Cameras will not only be able to take high-quality photos or food, but also have functions such as GPS positioning, environmental sensors, altitude measurement instruments, etc. This integrated design can reduce the number of devices that users need to carry and improve the versatility of Action Cameras.
