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In recent weeks, a peculiar trend has taken over short-video platforms in China, where videos featuring so-called "Dubai princes" and their wives are drawing mixed reactions from netizens. The videos often showcase a foreign man standing beside a visibly pregnant Chinese woman, with the woman introducing her husband as a wealthy and powerful prince from Dubai. Their pitch? They claim to be moving back to the Middle East and are selling their belongings at bargain prices before leaving.
The sudden influx of these "Dubai princes" has led to a mix of amusement, skepticism, and concern among viewers, with many questioning the authenticity of these claims and the products being sold.
The format of these videos has become formulaic, sparking suspicion. A pregnant woman appears on screen, speaking enthusiastically about her foreign husband’s princely lineage and emphasizing his immense wealth. She then introduces their sales pitch: they are liquidating their belongings at reduced prices before their supposed departure.
The sheer number of such videos has raised eyebrows. "Why are there so many 'Dubai princes' all of a sudden? Are they being sold wholesale?" one user joked.
Social media users have been quick to voice their opinions, with reactions ranging from humor to exasperation.
"I might have downgraded my consumption habits, but not my intelligence," one netizen quipped, highlighting the implausibility of these stories. Another added, "It was funny when I saw one or two videos like this, but now it’s just ridiculous."
Some users shared concerns about gullible family members falling for these tactics. One commented, "My mom actually believes this! She says, 'If it's being sold by a Dubai prince, it must be good.' She's bought several items already."
Others mocked the trend with absurd suggestions. "Why stop at Dubai princes? Just claim he’s the reincarnation of Emperor Qin Shihuang and ask people to send him money directly!"
While many netizens treat these videos as harmless entertainment, others see them as a problematic form of deceptive marketing. The supposed "Dubai princes" and their wives often promote low-quality or overpriced goods, leveraging their fabricated backstory to create a sense of urgency and exclusivity.
Critics argue that this marketing strategy preys on the gullibility of some viewers, especially those who might not be aware of how common fake backstories are in online sales. The use of royal titles and exotic narratives adds an air of sophistication to what might otherwise be dismissed as a scam.
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